BizBash contributing photographer Eric Powell is in Beijing for the Olympics this month, keeping his eyes and lens peeled for dynamic branding efforts in and around the Olympic Green. Since we last checked in, he explored the Adidas Pavilion and it’s spiraling LED screen designed by Creative Technology Group. (CTG also worked on the 43,000-square-foot screen used during the opening ceremony.) Besides the giant reel wrapped around the pavilion’s largest room, the biggest draws for spectators have been the exclusive Adidas designs for 2008 Olympians, including the Chinese women’s volleyball team and American runner Jeremy Wariner.
A walk through the pavilion culminates in a spiraling, 30-foot tall LED screen made up of nearly 800 tiles.
Photo: Eric Powell for BizBash
Adidas used the pavilion to show off its designs worn by this year's Olympians.
Photo: Eric Powell for BizBash
Fans of Chinese women's volleyball flocked to the pavilion to check out the pink combat shoe designed exclusively for the team.
Photo: Eric Powell for BizBash
Like most brands with a presence at the Olympics, Adidas shows off its history with the games by highlighting the iconic competitors who used its products.
Photo: Eric Powell for BizBash
